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Author name: devesh

Admissions vs Branding: What Should Schools Prioritize in Digital Marketing

Education Marketing /

Most schools are only concerned with filling the seats, not creating content or similar collateral for branding. And it looks logical since you are not just dealing with an educational institute but also a profit-oriented business. And, for schools, the profit-generating period comes in the form of strict admission cycles lasting for a few months. […]

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What AI Tools Can Help Improve Website SEO Performance

Creative Designing, Education Marketing, Google Ads, SEO, Website Development /

Artificial Intelligence (AI) is rapidly influencing everything that works digitally, including the development and performance of websites. Websites play a huge role in digital marketing practices for educational institutions, whether they are schools, colleges, universities, or coaching academies. Further, the performance of a website is defined by the SEO (Search Engine Optimization) practices followed, for

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Content Marketing Without Expertise: Leveraging What You Know

Education Marketing, SEO, Social Media, website design, Website Development /

As an educational business owner, do you frequently find yourself saying, “I can’t make content because I’m not an expert”? If it’s a case you relate to, you might need a critical reality check. The truth is, you don’t have an expertise deficiency; you just don’t know how to channel your current knowledge. You don’t

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Top 10 SMART Goals for Your Education Business’ Digital Marketing Journey

Creative Designing, Education Marketing, Google Ads, SEO, Social Media, website design, Website Development /

Most educational businesses forget the business part of their institute. A business doesn’t move blindly. It is bound with specific goals that need to be achieved. This phenomenon is even more important in marketing terms. Most institutes just target: more inquiries, better leads, higher admissions, and stronger brand visibility. Doesn’t it look like ChatGPT wrote

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Social Media Marketing: The Cornerstone of Your Institute’s Digital Strategy

Creative Designing, Education Marketing, Google Ads, Lead Automation and Nurturing, PR  Activities, SEO, Social Media, website design, Website Development /

In the present day, the education sector is crowded with new players appearing every now and then. In such a crowded landscape, every institute wants to stand out as the best choice for parents and students alike. When they are looking for the best institute, different platforms lead them to different institutes. One such medium

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Community Building: Transforming Your Community with Digital Marketers

Uncategorized /

In the present era, every educational institute is shifting its focus to catering to the public through various digital platforms. Truly, this shift is good when an institute aims to follow the trends in hopes of success. However, with the aim should come proper digital marketing strategies, which not everyone is perfect at. Digital marketers

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Top 10 Strategies for Successful Courses Business

Creative Designing, Education Marketing, Google Ads, Lead Automation and Nurturing, SEO, Website Development /

In recent times, there has been a considerable spike in institutes that offer short-term (primarily skill-based) courses. While the business has been showing a lot of successes, the marketing for them is a bit trickier. Not every strategy can be copied and pasted across institutions, as most of them need to be bent according to

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How To Optimize Landing Pages for High Admissions?

Creative Designing, Education Marketing, Google Ads, SEO /

You have your ads running across platforms. You are getting browsers to visit your landing page. But still, for some reason, visitors don’t become form-fillers or admissions. That’s where Landing Page Optimization (LPO) will help you change your ad spectrum. Because being blatant and honest, your home page is NOT your landing page. It’s technically

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