Branding is the biggest marketing factor that most colleges get wrong. Colleges have to understand that every institution stands for something. For example, when you hear about IIT or AIIMS colleges, you intuitively have something pop up in your mind about them. It’s because of their branding—attributed to campus, placements, faculty, student life, a particular […]
How to Build a College Brand in India in 2026 Read More »
Hear this scenario out: You ran admission ad campaigns, and they generated 1000 admission enquiries. The marketing team seems happy. But when you come down to the admissions number, it feels a bit off. Only 50 admissions. Does this scenario seem relatable to any extent? Then there’s learning coming your way. The discrepancy that shows
Why Do Students Drop Out Of The College Admission Funnel Read More »
If we revisit the college admission journey from 10 years back, it was pretty straightforward. Students used to search on Google, shortlist a few colleges based on courses, fees, and placements, and make a decision on limited information. However, with the abundance of information available today, the competition has intensified. All stages have become complex:
How Do Gen-Z Students Search For Colleges Online Read More »
You’ll always find marketing professionals who work for educational institutions obsessed with advertising tools like Google Ads, Meta Ads, Google Analytics, and other similar tools. But almost no one focuses on how leads are being managed. The real truth is that lead generation is half the job. Lead management is a bigger issue than lead
Top 10 Customer Relationship Management (CRM) Software for Educational Institutions Read More »
Do you know the fundamental difference between the marketing campaigns of a high-admission and a low-admission college? It’s not creative, it’s not audience targeting, and it’s not campaign budget or lead volume. The underlying difference goes beyond those—marketing funnels. A marketing funnel, originally known as the purchase funnel, is a consumer-focused model that depicts the
What Marketing Funnels Work To Boost College Admission Conversions? Read More »
If you are involved in education marketing for a school or college, you must deal with the following terms on a regular basis: PPC & CRM. Their application is very clear: The newest marketing trends bring out a very interesting observation. Institutions are more concerned about the lead management part than the lead generation. Because,
How Do Education Marketing Agencies Integrate PPC Campaigns With CRM Read More »
Do you know why your educational institution’s ads are not performing? It’s because you are treating them like any other commercial ad. Educational ads don’t work like normal commercial ads. It’s very easy to understand—just think of yourself as a parent or student. Would you treat buying a product the same as admission for your
Why Education Ads Need a Different Mindset Than Commercial Ads Read More »
Is this scenario familiar: you publish a campaign where everything looks good, but weeks after it goes live, results look underwhelming? Sure, there will be impressions, maybe clicks too, but the real deal—admissions? Those conversion numbers don’t seem to go up. It is among the most common frustrations shared by education marketers, school administrators, and
Why Your Education Ads Are Not Creating Results and How to Fix It Read More »
Has your school invested in building a website? If yes, you have an important question to answer: does website traffic lead to admissions? If your answer to this question is “no” or “yes, but very little,” your website is facing a conversion crisis. You have to understand that your website isn’t a digital brochure. Only
The Ultimate School Website Audit Checklist to Double Your Admission Forms Read More »
Schools all across India depend on digital marketing to bring in admissions as they should. The problem lies in the approach of digital marketing that they take and expect to fill a large number of seats. One example of the incorrect approach is too much dependence on social media marketing for schools, which includes regular
Why Posting on Social Media Doesn’t Increase Admissions for Schools Read More »
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