Schools all across India depend on digital marketing to bring in admissions as they should. The problem lies in the approach of digital marketing that they take and expect to fill a large number of seats. One example of the incorrect approach is too much dependence on social media marketing for schools, which includes regular […]
Why Posting on Social Media Doesn’t Increase Admissions for Schools Read More »
Performance marketing is the main concern for most educational institutions. And there’s always a question that comes up: Should you run Google Ads or Meta Ads? Those are the most popular performance marketing platforms currently. While Google Ads leads feel serious, Meta Ads generate higher volumes at lower costs. The main comparison that institutes lay
Google Ads vs Meta Ads: What Works Better for School & College Admissions? Read More »
Artificial Intelligence (AI) is taking over sooner than expected. It is no longer a futuristic concept in marketing; it is already shaping how schools and colleges reach students. Though AI has entered the marketing field, adoption appears to be a far-fetched idea for many institutions. The aim is not to replace marketers but to help
AI in Digital Marketing: A Complete Guide Read More »
If you handle marketing for a school or college, you have definitely faced issues with what content to post. This issue primarily arises because there are only limited high-quality references for school & college content. Currently, you might be sharing photos of events, celebrating achievements, and posting announcements. But let’s be real: that absolutely doesn’t
What Kind of Content Actually Works for School and College Marketing? Read More »
If you’re running digital campaigns for your school or college, and every time you find yourself worrying about the quality of your leads, there’s definitely a problem. There can be multiple classifications for a low-quality lead: unanswerable to calls, insincere lead interest, not from your target audience, etc. When people get behind this issue, they
Why Most Education Leads Are Low Quality (And How to Improve Them) Read More »
Today, every city is full of different schools following the same curriculum and colleges offering the same degree programs. In such competitive times, it is necessary for an educational institution, such as a school or college, to stand out from the crowd and gain visibility and preference among parents and students. To gain this visibility
What Kind of Content Actually Works for School and College Marketing? Read More »
Today, educational institutions are aware of the option of a marketing agency for colleges and schools. But almost no one has any idea about what the right time is to hire an agency for their institute. Timing matters a lot when considering an agency. The decision impacts the cost, control, and trust of an institution.
When Should a School or College Hire a Digital Marketing Agency? Read More »
Most schools and colleges think that generating leads is only possible with paid marketing. But what they don’t realize is that they are clearly losing numerous organic admission enquiries that may come directly through their institute’s websites. All because of simple (mostly rookie) mistakes that they make on their websites. The important part is that
Top Website Mistakes That Kill Admission Enquiries for Schools & Colleges Read More »
For any school, college, or coaching academy, finding leads is one of the toughest parts of the admission process, while converting them is another. The leads typically come from an inquiry form on the website or an advertisement on Google or other social media platforms. However, getting leads in these ways does not mean they
Why Counsellor Follow-Ups Fail Even with Good Leads Read More »
Admission season is the hotspot where schools put insane efforts into paid marketing. Schools observe this period only once a year. In this period, the pressure on the digital marketing team is surreal. They need to bring in high-quality leads in volume and increase the school’s online visibility—all in a few months. More often than
Common Paid Marketing Mistakes Schools Make During Admission Season Read More »
