Has your school invested in building a website? If yes, you have an important question to answer: does website traffic lead to admissions? If your answer to this question is “no” or “yes, but very little,” your website is facing a conversion crisis. You have to understand that your website isn’t a digital brochure. Only […]
The Ultimate School Website Audit Checklist to Double Your Admission Forms Read More »
Schools all across India depend on digital marketing to bring in admissions as they should. The problem lies in the approach of digital marketing that they take and expect to fill a large number of seats. One example of the incorrect approach is too much dependence on social media marketing for schools, which includes regular
Why Posting on Social Media Doesn’t Increase Admissions for Schools Read More »
Performance marketing is the main concern for most educational institutions. And there’s always a question that comes up: Should you run Google Ads or Meta Ads? Those are the most popular performance marketing platforms currently. While Google Ads leads feel serious, Meta Ads generate higher volumes at lower costs. The main comparison that institutes lay
Google Ads vs Meta Ads: What Works Better for School & College Admissions? Read More »
Artificial Intelligence (AI) is taking over sooner than expected. It is no longer a futuristic concept in marketing; it is already shaping how schools and colleges reach students. Though AI has entered the marketing field, adoption appears to be a far-fetched idea for many institutions. The aim is not to replace marketers but to help
AI in Digital Marketing: A Complete Guide Read More »
