Hear this scenario out: You ran admission ad campaigns, and they generated 1000 admission enquiries. The marketing team seems happy. But when you come down to the admissions number, it feels a bit off. Only 50 admissions. Does this scenario seem relatable to any extent? Then there’s learning coming your way. The discrepancy that shows […]
Why Do Students Drop Out Of The College Admission Funnel Read More »
If you are involved in education marketing for a school or college, you must deal with the following terms on a regular basis: PPC & CRM. Their application is very clear: The newest marketing trends bring out a very interesting observation. Institutions are more concerned about the lead management part than the lead generation. Because,
How Do Education Marketing Agencies Integrate PPC Campaigns With CRM Read More »
Do you know why your educational institution’s ads are not performing? It’s because you are treating them like any other commercial ad. Educational ads don’t work like normal commercial ads. It’s very easy to understand—just think of yourself as a parent or student. Would you treat buying a product the same as admission for your
Why Education Ads Need a Different Mindset Than Commercial Ads Read More »
Artificial Intelligence (AI) is taking over sooner than expected. It is no longer a futuristic concept in marketing; it is already shaping how schools and colleges reach students. Though AI has entered the marketing field, adoption appears to be a far-fetched idea for many institutions. The aim is not to replace marketers but to help
AI in Digital Marketing: A Complete Guide Read More »
Most schools and colleges think that generating leads is only possible with paid marketing. But what they don’t realize is that they are clearly losing numerous organic admission enquiries that may come directly through their institute’s websites. All because of simple (mostly rookie) mistakes that they make on their websites. The important part is that
Top Website Mistakes That Kill Admission Enquiries for Schools & Colleges Read More »
In the present day, the education sector is crowded with new players appearing every now and then. In such a crowded landscape, every institute wants to stand out as the best choice for parents and students alike. When they are looking for the best institute, different platforms lead them to different institutes. One such medium
Social Media Marketing: The Cornerstone of Your Institute’s Digital Strategy Read More »
In recent times, there has been a considerable spike in institutes that offer short-term (primarily skill-based) courses. While the business has been showing a lot of successes, the marketing for them is a bit trickier. Not every strategy can be copied and pasted across institutions, as most of them need to be bent according to
Top 10 Strategies for Successful Courses Business Read More »
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