In recent times, there has been a considerable spike in institutes that offer short-term (primarily skill-based) courses. While the business has been showing a lot of successes, the marketing for them is a bit trickier. Not every strategy can be copied and pasted across institutions, as most of them need to be bent according to […]
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You have your ads running across platforms. You are getting browsers to visit your landing page. But still, for some reason, visitors don’t become form-fillers or admissions. That’s where Landing Page Optimization (LPO) will help you change your ad spectrum. Because being blatant and honest, your home page is NOT your landing page. It’s technically
How To Optimize Landing Pages for High Admissions? Read More »
In today’s world, where everything is going digital, marketing for businesses is also expanding more and more towards digital platforms. Such an expansion makes people show their business to possibly the whole world, all while sitting in a small room or office. Due to this, whether the business entity is old or new, almost all
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Introduction Every second, over 99,000 Google searches are made. Is your business showing up in those results? If not, then you’re missing out on many prospective customers. In today’s digital age, the most visible brands become successful. And that visibility of your product or service comes with Search Engine Optimisation (SEO). So, if you’re a
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Before settling your curiosity, answer the following question: Where do you spend most of your time, personally? Now, you might answer at work or home. But the honest answer is you spend most of your time online. It is at this time that brands and companies target you with their ads, content, etc. So, if
Why Your Educational Institution Should Move Online? Read More »
Motion graphics can bring a brand to life. By creating memorable ads, logos, and websites, these graphics add colour to the brand’s identity, making them visually compelling for the audience. The digital marketing trend has provoked big colleges and schools to improve their online presence by creating client interaction experiences. .With digital trends evolving rapidly,
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Introduction Every institution has a story. Amidst all the competitors, does your story stand out? The narrative of your institution holds an integral part of the puzzle. If narrated in the right way, your story can capture the interest of prospective students. Ed businesses must leverage marketing techniques to connect with their target audience. Adopting
How Content Marketing Can Enhance Your Institution’s Online Presence? Read More »
Introduction How can your institute truly stand out in a world of information and countless educational institutions? In this fast-forwarding and competitive world, offering the best curriculum isn’t just enough. You need a unique story that can connect your audience to your institute with a holistic approach. Today, whether it’s a college, university, or school,
How Storytelling Can Transform Education Branding? Read More »
AI will take over your jobs!” You would’ve surely heard this or a similar-sounding statement in the past year or so. AI has been in the boom for a considerable amount of time now. But can your institute benefit from this “AI wave”? Can AI take over your institute’s marketing roles, too? Let’s just break
Top 5 Ways to Utilise AI for Your Institute’s Digital Marketing Needs Read More »
In today’s digital world, living a single day without a phone is impossible. Everyone, from small children to old adults, uses social media platforms for entertainment, personal use, socialising, shopping, connecting with friends, sharing information, branding, and whatnot. Social media platforms have become the most powerful tool for businesses. Almost every small or big business
Why Choosing the Right Platforms For Your Niche Content Is Crucial? Read More »
