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Why Most Education Leads Are Low Quality (And How to Improve Them)

Why Most Education Leads Are Low Quality (And How to Improve Them)

Education Marketing /

If you’re running digital campaigns for your school or college, and every time you find yourself worrying about the quality of your leads, there’s definitely a problem. There can be multiple classifications for a low-quality lead: unanswerable to calls, insincere lead interest, not from your target audience, etc. When people get behind this issue, they […]

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What Kind of Content Actually Works for School and College Marketing?

What Kind of Content Actually Works for School and College Marketing?

Education Marketing /

Today, every city is full of different schools following the same curriculum and colleges offering the same degree programs. In such competitive times, it is necessary for an educational institution, such as a school or college, to stand out from the crowd and gain visibility and preference among parents and students. To gain this visibility

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Top Website Mistakes That Kill Admission Enquiries for Schools & Colleges

Top Website Mistakes That Kill Admission Enquiries for Schools & Colleges

Creative Designing, Education Marketing, Google Ads, Lead Automation and Nurturing, PR  Activities, SEO, Social Media, Test, Uncategorized, Video ad Production, website design, Website Development /

Most schools and colleges think that generating leads is only possible with paid marketing. But what they don’t realize is that they are clearly losing numerous organic admission enquiries that may come directly through their institute’s websites. All because of simple (mostly rookie) mistakes that they make on their websites. The important part is that

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Common Paid Marketing Mistakes Schools Make During Admission Season

Common Paid Marketing Mistakes Schools Make During Admission Season

Education Marketing /

Admission season is the hotspot where schools put insane efforts into paid marketing. Schools observe this period only once a year. In this period, the pressure on the digital marketing team is surreal. They need to bring in high-quality leads in volume and increase the school’s online visibility—all in a few months. More often than

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In-House Marketing Team vs Marketing Agency

In-House Marketing Team vs Marketing Agency: What Works Better for Educational Institutions?

Education Marketing /

Every college, university, and ed-tech brand faces the same crossroads at some point — do you build your own marketing muscle in-house, or do you hand the reins to a specialized marketing agency for colleges? The answer is rarely black and white, but the right choice can mean the difference between a full classroom and

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Admissions vs Branding: What Should Schools Prioritize in Digital Marketing

Education Marketing /

Most schools are only concerned with filling the seats, not creating content or similar collateral for branding. And it looks logical since you are not just dealing with an educational institute but also a profit-oriented business. And, for schools, the profit-generating period comes in the form of strict admission cycles lasting for a few months.

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What AI Tools Can Help Improve Website SEO Performance

Creative Designing, Education Marketing, Google Ads, SEO, Website Development /

Artificial Intelligence (AI) is rapidly influencing everything that works digitally, including the development and performance of websites. Websites play a huge role in digital marketing practices for educational institutions, whether they are schools, colleges, universities, or coaching academies. Further, the performance of a website is defined by the SEO (Search Engine Optimization) practices followed, for

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Content Marketing Without Expertise: Leveraging What You Know

Education Marketing, SEO, Social Media, website design, Website Development /

As an educational business owner, do you frequently find yourself saying, “I can’t make content because I’m not an expert”? If it’s a case you relate to, you might need a critical reality check. The truth is, you don’t have an expertise deficiency; you just don’t know how to channel your current knowledge. You don’t

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