AI will take over your jobs!” You would’ve surely heard this or a similar-sounding statement in the past year or so. AI has been in the boom for a considerable amount of time now. But can your institute benefit from this “AI wave”? Can AI take over your institute’s marketing roles, too? Let’s just break […]
Top 5 Ways to Utilise AI for Your Institute’s Digital Marketing Needs Read More »
In today’s digital world, living a single day without a phone is impossible. Everyone, from small children to old adults, uses social media platforms for entertainment, personal use, socialising, shopping, connecting with friends, sharing information, branding, and whatnot. Social media platforms have become the most powerful tool for businesses. Almost every small or big business
Why Choosing the Right Platforms For Your Niche Content Is Crucial? Read More »
Introduction Digital Marketing has undergone a remarkable transformation in the past decade. Driven by technological transformations, what started as a simple extension of traditional marketing methods has changed to a more complex field. Traditional Marketing methods are not sufficient to precisely reach the target audience. Performance Marketing is the solution to meet the demands of
Why Education Institutions Need Performance Marketing? Read More »
Do you know the kind of startups that have grown the most recently? It’s SaaS—Software as a Service. Such businesses have been growing immensely because of the value and use that they provide. And such tools are used the most when doing anything digitally. Not using them in our digital education marketing efforts would be
Top 5 Types of Digital Tools Your Institute Should be Using NOW! Read More »
Introduction We all want to achieve success—be successful! But it’s not a one-day process. It’s a considerable process. Checking your progress periodically is essential—every education marketing company recommends it. Are you doing it right? Is there something that needs to be fixed? [Your question here.] But what do you measure? That’s the most crucial question.
Top 10 Metrics To Know If Your EdBiz Is Successful Or Not Read More »
Introduction Do you know Ramesh got scammed? To give you the context, Ramesh owns an educational institution and recently entered digital marketing for its institute. To rapidly get traction for his institution, he followed some practices that might not be the best for digital marketing for universities. He got no traction in the first place
Top 7 Get-Traction-Quick Schemes to Avoid in the Education Business Read More »
Introduction Do you remember how sales were done in the traditional times? Live interactions: one meets people and sells their product or service. However, this route of making sales has become obsolete. But remember: when digital ways to build awareness were once the untaken road, the traditional path is now “the road not taken.” But
Are Live Interactions Back in the Educational Awareness Context? Read More »
Introduction Do you know that 40% of the audience you’re contacting with your ads are irrelevant people? Yes, that means you don’t help yourselves by reaching out to them, as they are not there to purchase your courses or take admissions in the first place. Now you might wonder: how do you fix it? The
Introduction Here’s an anecdote about one of Mediagarh’s, digital marketing agency for educational institutes, clients: the institution was a local hit. However, no one seemed to remember the institute in the longer term. We were quick to assess the client’s situation and immediately concluded that the matter was concerned with the brand’s identity. This might
Why Your Educational Business Needs Strong Branding & How to Build It? Read More »
Introduction Carry out this experiment by the best education marketing agency in India: analyze the digital ad accounts of two educational institutes/educators. You’ll see that one ad account performs better than the other. Why is that? The factor of better performance is none other than the structure of the campaign. This is where a boundary
Good Campaigns vs. Bad Campaigns: Lessons for Educational Marketing Read More »