For any school, college, or coaching academy, finding leads is one of the toughest parts of the admission process, while converting them is another. The leads typically come from an inquiry form on the website or an advertisement on Google or other social media platforms. However, getting leads in these ways does not mean they […]
Why Counsellor Follow-Ups Fail Even with Good Leads Read More »
Admission season is the hotspot where schools put insane efforts into paid marketing. Schools observe this period only once a year. In this period, the pressure on the digital marketing team is surreal. They need to bring in high-quality leads in volume and increase the school’s online visibility—all in a few months. More often than
Common Paid Marketing Mistakes Schools Make During Admission Season Read More »
Every college, university, and ed-tech brand faces the same crossroads at some point — do you build your own marketing muscle in-house, or do you hand the reins to a specialized marketing agency for colleges? The answer is rarely black and white, but the right choice can mean the difference between a full classroom and
Most schools are only concerned with filling the seats, not creating content or similar collateral for branding. And it looks logical since you are not just dealing with an educational institute but also a profit-oriented business. And, for schools, the profit-generating period comes in the form of strict admission cycles lasting for a few months.
Admissions vs Branding: What Should Schools Prioritize in Digital Marketing Read More »
Artificial Intelligence (AI) is rapidly influencing everything that works digitally, including the development and performance of websites. Websites play a huge role in digital marketing practices for educational institutions, whether they are schools, colleges, universities, or coaching academies. Further, the performance of a website is defined by the SEO (Search Engine Optimization) practices followed, for
What AI Tools Can Help Improve Website SEO Performance Read More »
As an educational business owner, do you frequently find yourself saying, “I can’t make content because I’m not an expert”? If it’s a case you relate to, you might need a critical reality check. The truth is, you don’t have an expertise deficiency; you just don’t know how to channel your current knowledge. You don’t
Content Marketing Without Expertise: Leveraging What You Know Read More »
Most educational businesses forget the business part of their institute. A business doesn’t move blindly. It is bound with specific goals that need to be achieved. This phenomenon is even more important in marketing terms. Most institutes just target: more inquiries, better leads, higher admissions, and stronger brand visibility. Doesn’t it look like ChatGPT wrote
Top 10 SMART Goals for Your Education Business’ Digital Marketing Journey Read More »
In the present day, the education sector is crowded with new players appearing every now and then. In such a crowded landscape, every institute wants to stand out as the best choice for parents and students alike. When they are looking for the best institute, different platforms lead them to different institutes. One such medium
Social Media Marketing: The Cornerstone of Your Institute’s Digital Strategy Read More »
In the present era, every educational institute is shifting its focus to catering to the public through various digital platforms. Truly, this shift is good when an institute aims to follow the trends in hopes of success. However, with the aim should come proper digital marketing strategies, which not everyone is perfect at. Digital marketers
Community Building: Transforming Your Community with Digital Marketers Read More »
In recent times, there has been a considerable spike in institutes that offer short-term (primarily skill-based) courses. While the business has been showing a lot of successes, the marketing for them is a bit trickier. Not every strategy can be copied and pasted across institutions, as most of them need to be bent according to
Top 10 Strategies for Successful Courses Business Read More »
