Author name: devesh

How Content Marketing Can Enhance Your Institution’s Online Presence?

How Content Marketing Can Enhance Your Institution’s Online Presence?

Introduction Every institution has a story. Amidst all the competitors, does your story stand out? The narrative of your institution holds an integral part of the puzzle. If narrated in the right way, your story can capture the interest of prospective students.   Ed businesses must leverage marketing techniques to connect with their target audience. Adopting […]

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How Storytelling Can Transform Education Branding?

How Storytelling Can Transform Education Branding?

Introduction How can your institute truly stand out in a world of information and countless educational institutions? In this fast-forwarding and competitive world, offering the best curriculum isn’t just enough. You need a unique story that can connect your audience to your institute with a holistic approach. Today, whether it’s a college, university, or school,

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Top 5 Ways to Utilise AI for Your Institute's Digital Marketing Needs

Top 5 Ways to Utilise AI for Your Institute’s Digital Marketing Needs

AI will take over your jobs!” You would’ve surely heard this or a similar-sounding statement in the past year or so. AI has been in the boom for a considerable amount of time now. But can your institute benefit from this “AI wave”? Can AI take over your institute’s marketing roles, too? Let’s just break

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Why Choosing the Right Platforms For Your Niche Content Is Crucial?

Why Choosing the Right Platforms For Your Niche Content Is Crucial?

In today’s digital world, living a single day without a phone is impossible. Everyone, from small children to old adults, uses social media platforms for entertainment, personal use, socialising, shopping, connecting with friends, sharing information, branding, and whatnot.   Social media platforms have become the most powerful tool for businesses. Almost every small or big business

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Why Education Institutions Need Performance Marketing?

Why Education Institutions Need Performance Marketing?

Introduction Digital Marketing has undergone a remarkable transformation in the past decade. Driven by technological transformations, what started as a simple extension of traditional marketing methods has changed to a more complex field. Traditional Marketing methods are not sufficient to precisely reach the target audience. Performance Marketing is the solution to meet the demands of

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Top 5 Types of Digital Tools Your Institute Should be Using NOW!

Top 5 Types of Digital Tools Your Institute Should be Using NOW!

Do you know the kind of startups that have grown the most recently? It’s SaaS—Software as a Service. Such businesses have been growing immensely because of the value and use that they provide. And such tools are used the most when doing anything digitally. Not using them in our digital education marketing efforts would be

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Top 10 Metrics To Know If Your EdBiz Is Successful Or Not

Top 10 Metrics To Know If Your EdBiz Is Successful Or Not

Introduction We all want to achieve success—be successful! But it’s not a one-day process. It’s a considerable process. Checking your progress periodically is essential—every education marketing company recommends it. Are you doing it right? Is there something that needs to be fixed? [Your question here.] But what do you measure? That’s the most crucial question.

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digital marketing for universities

Top 7 Get-Traction-Quick Schemes to Avoid in the Education Business

Introduction Do you know Ramesh got scammed? To give you the context, Ramesh owns an educational institution and recently entered digital marketing for its institute. To rapidly get traction for his institution, he followed some practices that might not be the best for digital marketing for universities. He got no traction in the first place

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education marketing agency

Are Live Interactions Back in the Educational Awareness Context?

Introduction Do you remember how sales were done in the traditional times? Live interactions: one meets people and sells their product or service. However, this route of making sales has become obsolete. But remember: when digital ways to build awareness were once the untaken road, the traditional path is now “the road not taken.” But

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education marketing company

You’ve Targeted It All Wrong! One Target Audience Change Will Transform Your Digital Journey

Introduction Do you know that 40% of the audience you’re contacting with your ads are irrelevant people? Yes, that means you don’t help yourselves by reaching out to them, as they are not there to purchase your courses or take admissions in the first place. Now you might wonder: how do you fix it? The

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