Let’s trace the history of our education system, which began with ink and dried leaves and then transformed into iPads and computers, which makes education accessible from our homes. It is interesting to know what manages this transformation so efficiently and how the educational institutions have become so smooth with their functioning.
We keep on hearing about customer relationship management, but have you ever wondered whether CRM is necessary for the educational field, and is it the need of the hour? To know why we need this CRM process in the education field, we need to understand first what CRM is.
Necessity of CRM
CRM (Customer Relationship Management) is an advanced process used by organizations and institutions to ease down customer interactions using the information stored on the cloud, accessible in multiple devices to focus on providing satisfactory results to the customers. CRM has not been an important aspect of any organization over the past 50 years. However, with the millennials and their obsession with digitalization, it has emerged as an important part of any organization.
The educational world has taken a 360° turn since the time it was introduced on the globe. Earlier, people travelled huge distances to gain education information, but now with a single click, you can retrieve any kind of information you require, all thanks to Google baba and the beautiful apps functioning in our play Store. With the rising numbers of students in the educational institutes, it becomes one hell of a task to combine each student’s information and interact individually with them.
Suppose you are the head of an educational institute and want to send them an email regarding a fest happening in college, it will become a supergiant task to send an email to each student individually. Here comes the grand entry of CRM, which helps collect all the necessary information of students in a database and acts as per the instructions given to the system. Every interaction with the student, i.e., the customer, is recorded in one place, and the CRM system keeps updating it further on.
Now you may think about why we need CRM specifically in educational fields?
The educational institutions need to be quick in providing services to the students, their parent’s queries raised by them etc. Thus, a CRM is needed for a quick response.
The CRM also helps in collecting information regarding the queries, feedback, personal information, details about various courses for the admission process on a single database.
Moreover, this can be automated as per the demand of the customer I.e. student.
CRM can track a record of each student starting from his admission process to passing out thus making the student at ease with 24×7 accessibility to the information about him.
These tools can also help the institutions to track every single website used by students to search about the particular institution which can help in marketing strategies designed for the betterment of the institution.
CRM helps institutions in analyzing the trend in the taste of students, their marketing strategies, and what can be enhanced for better marketing agenda about the institutions in the future.
Even though CRM has entered as a revolutionary tool for educational institutions, many institutes are yet unaware of this system. CRM is a cost-efficient and secure way to run educational institutes. It manages the entire marketing and student admission cycle, thus leading to an efficient management system of any institute.
So, let’s just be more aware of such systems and give them a shot to make better and more trusted relationships with reliable information.
