A good reputation is no longer enough in an era of ads, brand promotion, and digital media. Institutions must also convey to students that they are a suitable fit. As a result, education institutions are turning towards digital marketing to develop an effective strategy for communication with prospective students and parents to establish a strong image. Let us dive into the media plan for targeting 500 admissions.

Lead Targeting

Technology is essential for meaningful engagement with prospective students, which leads to more applications and enrollments. For example, if your counselling team interacts with 20 leads, you receive one conversion. As a result, if you want to convert 500 leads, you’ll need 10,000 leads and a great marketing strategy. The difficulty now is where to get these 10,000 leads. For that, you need to follow the below-mentioned strategies.

Proper CRM Implementation

Choosing one university over another with the same credentials is frequently based on how the institution communicates with the prospective student.

 Is the admissions committee helping me with my application?

 Is the information provided by the university relevant?

Will the course help me achieve my job goals?

Here come Customer Relationship Management systems for educational institutions to better attract, engage, and communicate with their prospects. A properly implemented CRM gives you vital information about your prospective students, helping you build better and more personalised bonds with them.

Performance Marketing

According to several surveys, prospective students have faith in an academic institution’s alumni employment record. Putting your alumni’s successes and current accomplishments on your website or social media channels will help you attract new students.

You can mention your famous alumni in advertisements and content. These well-known alumni can also be engaged in media or online advertisements endorsing the university.

Google Ads is an important marketing tool for getting relevant leads for your business, in this case, the prospective students. In addition, Google Ads lets you target students looking for the courses you offer. This means you may keep refining your searches so that only people interested in joining your institute are directed to your websites via this platform.

You only pay for genuine, measurable outcomes with Google Ads, such as website clicks and calls. A pay-per-click (PPC) campaign is what this structure is called.

Similarly, with its quick discoverability and connectedness, Facebook, with over 2 billion users, enjoys a vast and nearly addicting popularity among the younger population. Texts, photos, and videos can all be used efficiently on Facebook for branding purposes.

Being the world’s second-largest marketing platform, Facebook ads significantly impact students. Facebook has access to a great range of user data, including information about a student’s location, education, hobbies, and general interests. Therefore, any educational institution that intends to build a successful social media marketing campaign can’t afford to overlook Facebook ads. It’s proven to be a sure way to reach out to potential candidates.

Social Media Marketing

It is not surprising that the average 16 to 24-year-olds spend about two hours on online platforms, such as Youtube, Facebook, and Instagram, every day. To stay competitive, educational institutions must provide value at every step.

Pay-per-click advertising can be used to micro-target prospective students and present them with advertisements that are tailored to their searches. Paid advertisements are available on Facebook, Twitter, Instagram, and other social media platforms. There’s everything for education marketing, from promoted posts to interactive material.

You can also target advertisements based on a person’s location or frequently visited sites using mobile devices. These campaigns can be tailored to match your institution’s budget in the most effective way possible. You can create a Youtube video advertisement that follows students as they begin their school careers. The audience determines what the students do and how the story unfolds as they make decisions.

Remarketing

The average number of visitors who leave a website without completing a transaction is 98%. Since nearly no one signs up for courses on their first visit, university websites are likely to have a greater ratio of no commitment first-time visitors. Remarketing is an excellent strategy to boost conversions from your digital ads. Your advertisements will primarily target students who are already interested in your institution and may be strongly considering it.

So, what are the strategies to remarket prospective students?

Students or their parents will visit you with a course you offer in mind. Focus on that particular interest in which a prospect has already shown interest. When you meet and satisfy your prospect’s current requirements and wants, segmentation performs best with remarketing.

The direct email addresses and newsletter subscriptions you have are extremely valuable. Email marketing efforts have a high return on investment (ROI). It’s good to divide your existing lists into categories based on their interests. Make sure you’re sending emails on a regular basis and that you’re using the most reliable and efficient platforms.

Remarketing is a strategy for ensuring that potential students have multiple opportunities to learn about your institution, identify the courses they desire and apply for admission.

While browsing various places on the internet, potential students may have been interested in your institution but not registered. However, because of the cleverly positioned advertisements that arise from your remarketing efforts, students are more likely to return to your site and apply for admission after repeated exposure to your brand.

How does remarketing help your institute’s search engine optimization efforts?

• Provides potential for digital branding through repeat ad exposure.
• Allows you to reconnect.
• Enables you to offer targeted ads to your target demographic.
• Encourages the conversion of a casual visitor into an admission.

You may experience a lower cost per impression because you won’t be competing for keyword placement in a Google search. Remarketing enables you to focus your marketing efforts, and target repeat customers, saving you money.

With a number of ad styles, Facebook and Instagram make it simple for advertisers to retarget. Concentrate on creating eye-catching ads with compelling call-to-action. However, you don’t want to bombard your audience with ads while running a remarketing campaign on social media.

Creating a sense of urgency is highly effective in getting people to take action. You can create an ad that compels your target audience to act right away. People still feel like they have time to think when you create just a normal advertisement.

Right ad spend for 500 lead conversions.

Marketing strategies are essential in assisting educational institutions in meeting the issues they confront. To reach your target, you require to spend a total of about 20 to 25 lakhs on this media plan. I hope this post serves as a success guide for you.