AI will take over your jobs!” You would’ve surely heard this or a similar-sounding statement in the past year or so. AI has been in the boom for a considerable amount of time now. But can your institute benefit from this “AI wave”? Can AI take over your institute’s marketing roles, too? Let’s just break the suspense. The short answer is yes, you can benefit from AI. Yes, AI can take over some extent of your marketing roles. But the actual lethal combination would be AI + Marketer. If your institution can achieve this ideal state, that would be a dream come true for your institute. Let’s dive deep into how you can use AI in your institute’s digital marketing efforts.
- Chatbots
See the small icon at the extreme rights or lefts of the webpage? They’re not actual humans talking to you. They are just AIs trained on vast amounts of data about the organization. You might think, “But how does that help my marketing efforts?” A big part of marketing is user interaction. How is the user interacting with your brand? Is your potential customer satisfied with the interaction they are having? AI chatbots help fasten that interaction so that none of your browsers go uninquired and confused.
- Marketing with Personalized E-mails
What if you get an email that starts with your name and talks about you deeply tomorrow? The catch is you don’t know the sender – it’s some random brand, influencer, or person. How’s that even possible? In today’s age, AI has gotten so advanced that even you can do this. Think about it: your potential students get a message of this kind; what do you expect? Are they not meant to convert? Emotional prospects are statistically shown to extract better results. So, what’re you waiting for? Just integrate it right now!
- Create Content (at scale)
Content creation is tiring, but you must do it – it’s the trend. How about AI helping you with it? There are millions of tools available on the web that can help you streamline your content creation process. Shot a podcast? AI can generate 100 clips out of it. Want a reel edited? Get it done with a click. Sounds easy? Because it is. Just get through a search and make your life easy. Want a more straightforward option? Hire an education marketing agency.
- Programmatic Advertising
The most technical aspect of running ads online is acquiring digital space. That’s where the advertisers are differentiated. The most important is the strategy for bidding and choosing when to start and stop the bidding. Again, how about an AI that buys the best digital space for you according to the needs of your institute? It’s well-stated that all digital spaces aren’t on the same level for your institution (for example, Meta might be more beneficial than Google). AI can help you tackle the confusion so that you can work on things that really matter.
- SEO Optimization
A lot of time goes into keyword research and other tasks for SEO. AI can help you with that, too. Some tools summarise the complete web in a single click, allowing you to conduct keyword research smoothly and efficiently. This will gather a list of keywords you can later target to improve your website’s rankings. Another important aspect of SEO is writing blogs. And, of course, no explanation is needed about how AI will help in this.
Will AI Actually Help?
AI has been the buzz for a long time. It undoubtedly creates a full-fledged discussion in the industry, but it also gives birth to scepticism. People, especially the decision-makers in the institutes, are not entirely sold on the idea of AI using, lest helping. However, this blog is a testament to how AI can actually assist you and, in fact, improve your institute’s digital marketing efforts. Still not connected with the idea? Get on a quick call with the best education marketing agency in India and learn how you can utilise AI to make big moves in the digital space.
