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Before settling your curiosity, answer the following question: Where do you spend most of your time, personally? Now, you might answer at work or home. But the honest answer is you spend most of your time online. It is at this time that brands and companies target you with their ads, content, etc. So, if

Introduction Every institution has a story. Amidst all the competitors, does your story stand out? The narrative of your institution holds an integral part of the puzzle. If narrated in the right way, your story can capture the interest of prospective students.   Ed businesses must leverage marketing techniques to connect with their target audience. Adopting

Introduction How can your institute truly stand out in a world of information and countless educational institutions? In this fast-forwarding and competitive world, offering the best curriculum isn’t just enough. You need a unique story that can connect your audience to your institute with a holistic approach. Today, whether it’s a college, university, or school,

Introduction Digital Marketing has undergone a remarkable transformation in the past decade. Driven by technological transformations, what started as a simple extension of traditional marketing methods has changed to a more complex field. Traditional Marketing methods are not sufficient to precisely reach the target audience. Performance Marketing is the solution to meet the demands of