Do you know the kind of startups that have grown the most recently? It’s SaaS—Software as a Service. Such businesses have been growing immensely because of the value and use that they provide. And such tools are used the most when doing anything digitally. Not using them in our digital education marketing efforts would be irrational. There are a plethora of tools available that you can use to automate and ease your tasks. We’ll discuss some categories of tools that you must use to make impeccable growth.

Research

All digital marketing is based on research. It plays a primary role as it guides the later stage of your marketing efforts. The most common research in digital marketing consists of keyword research. What keywords trigger your digital presence? Keyword research tools aim to answer this fundamental question. It might require manual input from your side, but it automates most of your research tasks. You might use specific tools like Google’s or Bing’s Keyword Planner for the respective search engines. However, if you want to go deep into the research part, consider using SEMRush or SpyFu. Using such tools will not rid the ed marketing company of the effort they must put into it, but it does the main task for you.

Ad Platforms

According to many, the main element of digital marketing is paid ads. That is what ad platforms cater to. Ever wondered how these businesses run ads on Facebook, Instagram, Google, YouTube, etc and target very specifically? It’s with the help of these platforms. And we are not here to discuss just the basics of these platforms. The platforms have become so advanced that you can specifically target people based on unique interests. All channels run ads in different ways. For example, to run ads on Google and YouTube, you need to use Google Ads Manager, and to do the same for Facebook & Instagram, you use Meta Ads Manager.

CRM

This is one of the most important, if not the most, types of tools we are discussing today: customer relationship management (CRM). Sales is an essential element for any business. A crucial part is customer relationship management. This becomes even more important for educational institutions where you’re dealing with students and parents—you track leads and nurture them. Meritto is a very niche-specific CRM tool designed specifically for academic institutions. However, you can also use Zoho or Leadsquared, which are also very popular CRM tools.

Automation

Repetitive tasks like lead nurturing need to be urgently automated. There could also be tasks like sending newsletters, which can also be automated. All such tasks must be automated. For example, you could nurture your leads on WhatsApp instead of having your counsellors call them individually. Any lead that you get through ads can instantly be followed up using WhatsApp automation. So, you can set up Wati or AISensy to nurture automation. You can use ConvertKit or MailChimp for email automation, which can be used to set up proper email sequences.

Analytics

All your efforts go into the dump if not measured and analysed. This is like the highest level of supremacy of all the tools. Any action you take gets recorded and analysed if accurate analytics have been set up at the right places. How many leads come in? How many of them get converted? What is the average time the user spends on the site? These are some of the examples that analytics tools answer. All ad platforms have their personal analytics, such as Google Analytics for Google Ads and Meta Pixel for Meta Ads. They provide beautifully designed charts and present the data in the most visually appealing form. To analyse SEO, you can use Google Search Console or SEMRush.

Conclusion

The whole blog aims to make you aware that you can ease up your tasks, and there are numerous tools that you can use for the same. However, using these tools can sometimes take time and effort. A specialised agency for digital marketing for educational institutions can help you with the task we discussed and make genuine efforts towards the institute’s growth.