Introduction
Do you remember how sales were done in the traditional times? Live interactions: one meets people and sells their product or service. However, this route of making sales has become obsolete. But remember: when digital ways to build awareness were once the untaken road, the traditional path is now “the road not taken.” But contemplate the market; very few players are using this golden asset. We are not advising you to make a total perpendicular shift, but using digital ways for live interactions can be the necessary step. This blog from Mediagarh, the best education marketing agency in India, will make you aware of the importance of webinars and live streams to improve your awareness campaigns, surprisingly.
Importance
Interactive Learning
Think about this: all your digital interactions with your audience are one-way. That means you’re the only one talking; your audience is mere listeners. Such a situation calls for urgent two-way communication. Webinars and live streams—digital live interactions—offer a two-way interaction. That, too live, so that it’s almost similar to face-to-face interactions. A deeper connection starts forming between you and your audience in such respect, and you can guess the result of more admissions.
Content Depth
Do you know how the best theories, innovation, or anything became “the best”? It was by making multiple iterations and, in the process, asking numerous questions. Webinars and live streams enable your audience to ask questions regarding your institute. You might think: how does it help you as an institute? It helps you in objection handling. Some objections may increase the friction for students to take admissions in your institution or buy your courses if you deal in that. You will sell more admissions or courses when you promptly clear their objections.
Webinar Benefits
Personalized Engagement
It’s essential to connect with your audience to sell effectively. Webinars and live streams foster that connection. This is because of the point we mentioned earlier: your audience can ask questions, and you can answer them momentarily. Such a system celebrates a deeper connection between the institute and your target audience.
Showcase Expertise
Contrary to pre-recorded videos, this does not feel scripted. A pre-recorded video gives off unnatural vibes. On the other hand, a live stream or a webinar looks very real. It seems as if you are discussing something with a friend face-to-face. This also leaves room for you to emerge as an expert when everyone least expects that from you. Bring out your faculty and give your students an authentic experience.
Lead Generation
There is no need for a lead magnet landing page; you can directly skip to your sales letter. Your webinars will act as a lead magnet that brings leads to your CRMs. Every attendee provides their contact information before joining the webinar. Your counselling team can get the list of them to start their lead nurturing process.
Live Stream Benefits
Benefits accrued from live streams are very similar to those accrued from webinars. However, two specific benefits need to be mentioned, which are different and vital.
Humanizing the Institution
Live streams assign a face to the institution. Assigning a face to your institution’s brand is integral to your marketing efforts. This allows students and parents to associate your institution with a person. This improves the recall value of your institution since it is now associated with a face. It gives a personal touch to all your marketing efforts.
Cross-Platform Reach
Almost any social media a user uses nowadays has a live-streaming feature. Live streams allow you to reach a wider audience by streaming to multiple platforms using management software. This means you can reach your students on YouTube, Instagram & Facebook. And this also guarantees that your audience finds you everywhere they search for you.
Webinars & Live Streams Process
Conclusion
Ask yourself these questions:
- Are students actively participating, or do they drop off early?
- Are students inquiring about courses after the session ends?
- Are students being followed up?
Answer these questions honestly and blatantly, and you’ll be on a path to success. You’ll self-reflect and know what you need to do and how you need to do it. This all might seem complex and sometimes interfere with your primary academic work. Partner with Mediagarh, the lead generation agency for colleges, to outsource your marketing tasks to them.
