Driving Admissions & Placements IZee's Breakthrough Campaign

IZee Business School, one of Karnataka’s top B-schools, known for its industry-driven MBA programs and expert faculty, needed a fresh approach to boost its brand. We launched the bold “80 Days, 40 Companies” campaign, paired with engaging ads, smart lead generation, and social media magic — transforming their reputation and delivering game-changing results.

THE RESULT

  • Increased Admissions: 80 new MBA students enrolled, each generating ₹8 lakhs in revenue.
  • Transformed Brand Positioning: The “80 Days, 40 Companies” campaign put IZee on the map, transforming their brand from “struggling” to a top placement provider.
  • Improved Industry Connections:Top recruiters now viewed IZee as a go-to for talent, enhancing their industry partnerships.
  • Clicks Everywhere: Thanks to the revamped creatives and sharp ad copy, engagement shot up, bringing in more interested students.
  • A Digital Boom: Our social media revamp didn’t just boost numbers; it gave IZee an online presence that actually mattered — connecting them with the right audience.

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THE CHALLENGE

IZee Business School faced significant hurdles in their brand positioning, struggling to attract attention and boost enrollments.

The long-standing view that the college lacked top-tier placements further exacerbated the problem. 

Additionally, their advertisements weren’t grabbing enough attention, and despite hosting student engagement events, their impact wasn’t visible on social platforms.

CLIENT testimonial

Winning Brand Positioning Strategy

Working with Mediagarh has been a game-changer! Their creative ideas and extra effort have not just helped us in brand positioning but made conversions feel effortless. With their constant support and sharp direction, we’re hitting the right notes and seeing real results!

THE Action Plan

The "80 Days, 40 Companies" Campaign

To flip the script, we launched a game-changing campaign: 80 days, 40 top recruiters. This bold move not only grabbed attention but also positioned IZee as a leader in campus placements. The buzz was real!

Creative Hoardings & Outdoor Branding

With visually compelling hoardings and a city-wide branding campaign, we ensured IZee stood out from competitors who weren’t leveraging this marketing tool as effectively.

Strategic Lead Generation

Next up, we worked on getting students through the door. By utilizing strategic lead generation and our LGN 90 funnel, we targeted MBA aspirants and ensured they reached IZee Business School’s admissions desk.

Maximized Social Engagement

Their student events were good — but no one knew about them. We jumped in, turning these events into engaging posts and videos for social media. We didn’t stop there; we ran targeted campaigns to amplify the college’s brand. The result? A 148% increase in followers and 252% rise in post engagement. Talk about a social glow-up!

Eye-Catching Ad Creatives & Copies

We revamped their advertising by crafting student-focused, high-impact ad creatives and crisp ad copies that clearly communicated the college’s USPs. These were designed to drive higher clicks and provide essential information with clarity and appeal.

Inspired by this story?
Yours could be next—let’s collaborate!

our blockbuster “80 days,
40 companies
campaign

client testimonial

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