HKBK Group Of Institutions partnered with Mediagarh to strengthen its digital presence, improve student discovery and drive admissions-focused enquiries.
HKBK Group Of Institutions
HKBK Group Of Institutions
HKBK Group Of Institutions
HKBK Group Of Institutions
HKBK Group Of Institutions
HKBK Group Of Institutions
Transforming HKBK Group Of Institution’s Digital Presence
HKBK Group Of Institutions partnered with Mediagarh to strengthen its digital presence through Social Media, Google Ads, Meta Ads, SEO and —driving 74.79M+ social views and 573 Google & Meta leads/conversions.
Turning Digital Challenges into Growth Opportunities
Challenge
HKBK College of Engineering faced severe digital brand friction, marked by negative student sentiment and comments across social channels, stagnant LinkedIn reach, an inactive YouTube channel, and low Facebook views. The institution’s digital discovery was further bottlenecked by an outdated website and poor SEO architecture.
Solution
Executed an aggressive digital turnaround strategy—restructuring SEO keyword architecture, deploying targeted Meta and Google Ads, integrating Google Merchant Center tags, building a modernized, high-converting website, and revitalizing campus culture through relatable, student-centric engagement content.
Results & Key Impact
74.79M+
Total Social Media Views
50 Students
Meta Leads
576
High-Intent Digital Leads
+1,120
Organic Follower Growth
12K–18K
Organic Content Views
Landing Page Development
We designed a conversion-focused landing page with clear course information, compelling messaging, and strong CTAs, creating a smoother journey from student discovery to enquiry and admission.
High-Intent Google Ads
Targeted Google Search campaigns captured students actively searching for HKBK courses and admissions, driving qualified enquiries and direct enrollments.
Targeted Meta Ads
Strategic Meta campaigns used student-focused creatives and precise audience targeting to generate qualified leads and strengthen admission visibility.
SEO & Website Transformation
Modernized HKBK’s website, restructured SEO and keyword strategy, and added tracking infrastructure to improve search visibility, lead capture, and conversion.
Social Media Creative Strategy
Developed student-centric social media creatives, reels, and campaign content focused on campus life, achievements, academics, and events—helping HKBK build stronger engagement, improve visibility, and create a more positive digital presence.
Admission-Focused Ad Creatives
Created course-specific, student-first ad creatives designed to capture attention, communicate value and drive admissions across Google and Meta.
Student-Centric Content Strategy
Authentic reels and social content around campus life, student experiences, achievements, and events helped strengthen engagement and shift digital brand perception.
Dr.YUVARAJU B N | AMC Institutions
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