Growth Strategy
HeyGuru, an online tutoring platform serving students and parents across multiple markets, partnered with Mediagarh to strengthen its digital presence and build a scalable student acquisition strategy.
Our approach combined performance marketing, region-specific campaigns, social media transformation, creative development, webinar campaigns and conversion-focused landing pages to drive measurable growth.
HEYGURU HEYGURU
HEYGURU HEYGURU HEYGURU HEYGURU Generated 1,500+ Demo Bookings Through Performance Marketing
Our targeted digital campaigns helped HeyGuru connect with parents across Australia, UAE, UK & USA, turning digital visibility into meaningful demo enquiries.
Building A Multi-Market Growth Engine
Challenge
HeyGuru wanted to strengthen its digital presence, reach the right parent audiences across international markets, and generate more quality tutoring enquiries while improving conversions.
Solution
Mediagarh built an integrated digital strategy across Meta campaigns, landing pages, social media, creative development, and website optimisation to create a stronger journey from awareness to enquiry.
Results
1,500+
Demo Bookings
4
Markets Reached
Multiple
Lead Generation Campaigns
Revamped Promotional Materials
We created modern, visually appealing brochures, standees, banners, and ads with bold visuals and concise program details, enhancing offline-to-online engagement.
Website Optimization
Improved website communication, course presentation, and conversion-focused journeys to turn visitors into enquiries.
Social Media Transformation
We developed a stronger, parent-focused social media presence with educational content, exam-focused communication, student-centric creatives, offers, webinars and learning tips.
Landing Page Optimisation
We improved the parent journey with clearer messaging, stronger CTAs and conversion-focused landing pages designed to move visitors from
Unique Ad Creatives
We created high-impact, parent-focused creatives tailored to different markets and learning needs.
Performance Marketing
Our campaigns focused on more than clicks.
We continuously worked on:Audience Targeting • Creative Testing • Lead Quality • Campaign Optimisation • Conversion
Ad Videos
We focused on driving quality results, not just clicks — through smarter targeting and continuous optimisation.
Audience • Creatives • Lead Quality • Conversion
— Manish Wadhwa ( CTO & Founder ) , HeyGuru
- Featured Work
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