Suresh Gyan Vihar University Case Study

SGVU’s Journey to
Digital Success

With Mediagarh, SGVU underwent a 360° digital overhaul—redefining its brand identity, designing impactful brochures, and executing precision-driven Meta and Google ad campaigns.

Powered by strong SEO and AI-driven insights, the campaigns generated 2000+ admissions and firmly positioned SGVU as a digital-first university.

suresh gyan vihar university

Transforming SGVU’s Digital Presence From Challenges to Exponential Growth

SGVU partnered with Mediagarh to boost digital presence—driving 2000+ admissions, ₹50+ Cr revenue, and 75%+ ROAS.

Cracking The Code for Admissions

Challenge

SGVU needed large-scale admissions in a highly competitive education market. Its weak online visibility on Google and limited brand awareness among students and parents on social media restricted growth.

Solution

Mediagarh ran Meta campaigns for leads, traffic, and awareness, while Google Search, Display, and Video ads boosted visibility nationwide. SEO secured SGVU’s first-page ranking for admission keywords, and Instagram strengthened its modern, student-focused image.

Results

2000+

New Admissions

50+CR

Increase in Revenue

71X

Increase In ROAS

A Full-Funnel Digital Growth Strategy

Redefining the Brand

We repositioned SGVU as a premier, student-first university with a refreshed brand identity, modern messaging, and consistent storytelling, highlighting its innovative programs and commitment to student success. A new, vibrant homepage was created to reflect this identity, featuring seamless navigation, engaging visuals, and clear calls-to-action (CTAs). Within months, brand recall increased significantly.

Revamped Promotional Materials

We created modern, visually appealing brochures, standees, banners, and ads with bold visuals and concise program details, enhancing offline-to-online engagement.

Storytelling Through Video

We crafted engaging video content—from student testimonials to campus life stories—that brought SGVU’s vibrancy to life. A flagship promotional video garnered 150,000+ views, while short-form reels and clips boosted Gen Z engagement by 65%, driving new prospects directly to SGVU’s admissions portal.

Social Media
From Static to Dynamic

Before: Inconsistent posts, low follower growth, and minimal engagement.

After: An interactive community hub with educational content, student vlogs, behind-the-scenes glimpses, and live Q&As, driving 75%+ follower growth and 40% higher engagement within six months.

Landing Pages  That Convert

20+ dedicated landing pages for programs (e.g., Engineering, MBA, BBA) with clear CTAs and simplified forms increased lead-to-application conversions by 38%. Retargeting campaigns nurtured undecided students, reducing drop-offs by 15%.

Precision Google & Meta Campaigns

We implemented laser-focused campaigns

Google Search Ads : aptured high-intent leads with keywords like “top engineering colleges in Rajasthan.

Google Display Ads : Scaled visibility with engaging banners.

Meta Ads : Built aspirational brand presence, targeting Gen Z and parents. Campaigns reduced CPA by 22% and generated 2,000+ quality admissions.

AI-Powered SEO

AI tools (e.g., SEMrush, AIOSEO) enhanced SEO

Keyword research targeted high-intent, low-competition terms.
Content optimization and schema markup boosted rankings for “best private university in India.

Spotlight on AESTR at SGVU

SGVU’s AESTR (Advanced Engineering in Science, Technology, and Research) is a cutting-edge B.Tech in Computer Science & Engineering designed to nurture top tech innovators.

Key Highlights

Majors & Minors: Choose from Software Engineering, AI & Machine Learning, Cyber Security, and more, with minors like Robotics and Fintech.

Project-Based Learning: Focus on real-world projects for practical skills.

Expert Faculty: Mentored by industry leaders like Dr. Arastu Sharma (PhD, Cambridge).

Resources & Labs: Free Coursera access and advanced labs (e.g., Foundation Model Lab, RISC-V Systems Lab) with WB-DRDO and Silicon Valley collaborations.

Targeted campaigns and optimized landing pages boosted AESTR’s visibility and enrollments. See the full case study here.

Transforming Education | SGVU’s Voice of Progress

For Suresh Gyan Vihar University (SGVU), growth has always been rooted in vision. From its foundation and journey into higher education, the university has continually adapted to modern demands and overcome challenges with resilience.

With Mediagarh’s strategies—spanning admissions campaigns, SEO, and digital presence—SGVU’s voice is amplified, and its leaders highlight how the right digital execution created impact that lasts. Their reflections on the future of AI in education further showcase the institution’s commitment to innovation and leadership in India’s higher education landscape.

Mediagarh’s strategic vision and execution were game-changers for SGVU. Their integrated digital campaigns drove over 2000 new admissions and ₹50 Cr in revenue, while elevating our brand’s visibility. Their team’s creativity and data-driven approach made them an invaluable partner in our growth journey.

Sunil Sharma | Suresh Gyan Vihar University

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