Growth Story
By mixing storytelling, vibrant campaigns, and a student-first experience, we helped LTA break through the noise, inspire Gen Z dreamers, and rise as India’s go-to destination for globally certified beauty careers.
LTA School of Beauty LTA School of Beauty
LTA School of Beauty LTA School of Beauty LTA School of Beauty LTA School of Beauty125+ Admissions in 4 months From Academy to Industry Leader
LTA School of Beauty partnered with Mediagarh & gained 128 admissions, ₹1.3 Cr revenue, and 14x ROAS—while inspiring future beauty professionals.
A Hidden Gem in a Crowded Market
Reachin the Next Generation in a Crowded Digital World
Despite a strong academic foundation, our enrollment growth had stalled. We faced a series Of interconnected digital hurdles
Low Market Visibility
Low online visibility in a busy beauty education market, despite top CIDESCO and VTCT certifications.
Weak Website Performance
Few leads from an old website that didn’t show off hands-on training or global opportunities.
Uninspiring Ad Creatives
Plain ad creatives missing the visual appeal and stories to attract creative talent.
Poor Social Engagement
Weak social media engagement, with little connection to Gen Z audiences looking for practical inspiration.
A Simple, Visual-Focused Digital Plan for Beauty Innovators
Redefining the Brand as a Beauty Career Hub
We reshaped LTA as the go-to place for confident, globally certified beauty professionals. New branding highlighted creativity, practical skills, and success stories, mixing technique with artistry.
This change boosted brand awareness by 45% among young professionals and beauty fans, making LTA a symbol of ambition and success.
Building a Bright, Easy-to-Use Website
We redesigned LTA’s website into a lively platform with colorful visuals of salons, masterclasses, and student transformations.
SEO targeted searches like “best CIDESCO course in Mumbai,” and we added interactive features like virtual campus tours and course previews. Website visits grew 52%, with leads rising 32% in three months.
Engaging Visual Stories Through Video Campaigns
We created exciting videos showing LTA’s hands-on training—clips of partner salons, expert tutorials, and graduate success stories. A key video series, “From Student to Stylist,” got 100,000+ views, while short reels on trends like sustainable beauty.
Result: Engagement up 55%, leading directly to enrollment forms.
Growing a Lively Social Media Community
We turned LTA’s social media from dull posts to an active hub with trend challenges, live faculty demos, alumni Q&As, and student spotlights. This real content grew followers by 24% and boosted engagement by 48%, starting conversations about global certifications and careers.
Eye-Catching Ads for Creative Audiences
We designed bold creatives—vibrant before-and-afters, animated skill showcases, and custom ad text for programs like international beautician courses. Testing improved click-through rates by 40% above industry norms, targeting aspiring makeup artists and beauticians in Mumbai, Pune, and Nashik for strong leads.
Landing Pages Built to Convert
Program-specific pages shared stories about 100% placement support and industry exposure, with simple forms and chatbots. Follow-up ads with success stories cut drop-offs by 35% and sped up enrollments.
Focused Google & Meta Ads for Beauty Dreamers
Targeted Google Search ads reached people ready to enroll, while Meta’s visual ads built emotional connections with inspiring content. This approach cut lead costs by 28%, driving 128 quality admissions and showcasing LTA’s global brand partnerships.
A Path of Ongoing Growth and Inspiration
The journey goes on—Mediagarh and LTA are now exploring ideas like AI-driven beauty tutorials and virtual masterclasses to keep growth strong and LTA leading in beauty education.
128+
New Admissions
₹1.3 Cr
Increase in Revenue
14X
Increase in ROAS
24%
Follower Growth
How LTA Became Synonymous with CIDESCO
Low Market Visibility
LTA School of Beauty was already offering prestigious CIDESCO-certified courses in India, but awareness was very low. Their key requirement was to ensure that whenever someone searched for CIDESCO, LTA should be recognized as the leading academy providing these certifications.
Action
We crafted a sharp SEO-led strategy along with performance campaigns. From optimizing Google My Business profiles to creating authority-building content, we worked on positioning LTA as the leading CIDESCO academy in India. Parallelly, we ran targeted campaigns to keep the admissions flow intact. The goal was clear: make sure that CIDESCO searches always pointed towards LTA.
Result
Today, LTA dominates CIDESCO searches — their GMB profiles rank higher, their name appears across major touchpoints, and they’ve built strong digital visibility. Not just admissions, but also brand authority in the CIDESCO space was established successfully.
Team LTA School of Beauty
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