Growth Story
With a multi-layered marketing approach that combined strategic paid campaigns, engaging creatives, and a robust lead nurturing system, Mediagarh helped INSD grow its franchise network and significantly boost student enrollments.
international school of design international school of design international school of design international school of design international school of design international school of design30+ New Franchisees in 24 Months 25x Return On Ad Spend
INSD gained exceptional ROI on ad investments and impressive brand visibility with digital efforts.
Low Leads, Weak Conversions, and Limited Visibility
Despite offering strong guidance for study abroad aspirants, Mindways struggled with limited reach, low-quality leads, and inconsistent conversions—leaving them unable to fully showcase their value to students and parents.
Franchise Visibility Gap
Limited awareness of opportunities in a competitive design education market.
Weak Admission Funnel
Poor follow-up mechanisms and inconsistent nurturing.
High Cost Per Lead
Static creatives that failed to connect with aspirational Gen Z audiences.
Unclear Brand Positioning
No strong identity as a trusted, nationwide design education leader.
Franchise Growth - Turning Interest into Investments
Meta Ads That Performed
We ran multiple ad formats across Meta, including lead-gen, video-view, and retargeting campaigns. Each campaign was optimized for intent, ensuring that only serious prospects entered the funnel. This diversification helped capture investors at different stages of their decision-making journey.
Compelling Creatives
Instead of generic templates, we designed bold, ROI-driven creatives highlighting scalability and low-risk entry into the education business. These ads not only increased clicks but also reduced CPL significantly, making every rupee spent work harder.
Webinar Funnel
To convert curiosity into conviction, we built structured webinar funnels where franchise experts showcased success stories, returns, and growth potential. These live sessions gave prospects direct answers to concerns, resulting in higher-quality follow-ups.
WhatsApp Nurturing
After initial sign-ups, prospects were nurtured through regular WhatsApp updates—event reminders, success snapshots, and quick clarifications. This ongoing touchpoint built trust and kept leads engaged until they were ready to commit.
Video Campaigns
We created storytelling campaigns in video format that directly addressed franchisee pain points—such as market competition, ROI fears, and scalability doubts. These emotionally driven narratives built relatability and confidence among prospects.
Google Ads Strategy
We launched high-intent search campaigns targeting queries like best fashion design course or graphic design institute near me. This ensured INSD appeared right when students were actively exploring options, driving high-quality leads at scale.
High-Converting Landing Pages
Our VSL (Video Sales Letter) landing pages simplified the franchise decision-making journey. Clear messaging, proof of success, and easy inquiry forms ensured fewer drop-offs and faster conversions.
Admissions Growth Inspiring the Next Creative Generation
Program-Specific Ad Campaigns
We created hyper-targeted campaigns for Fashion, Interior, Graphic, and Jewellery Design, each highlighting career opportunities, student work, and faculty strengths. Location-based targeting ensured relevance to aspirants in metro and tier-2 cities alike.
Creative Revamp
Static, institutional ads were replaced with aspirational storytelling—student transformations, alumni journeys, and global exposure narratives. These visuals connected emotionally with Gen Z, making the brand more relatable and inspiring.
WhatsApp Nurturing
Every student lead was nurtured with automated yet personalized communication. Reminders, course highlights, and counsellor follow-ups ensured no prospect was left unattended, ultimately reducing drop-offs.
WhatsApp Nurturing
Every student lead was nurtured with automated yet personalized communication. Reminders, course highlights, and counsellor follow-ups ensured no prospect was left unattended, ultimately reducing drop-offs.
A Story of Building Momentum & Continuous Progress
Driving nationwide expansion through targeted campaigns, webinars, and nurturing, resulting in high-quality franchise leads and rapid growth.
25+
New franchise centres in less than 24 months.
32X
ROI on franchise campaigns with consistent lead quality.
65%
Reduction in Cost Per Lead.
3 Cr+
Revenue Generated
Transforming Strategy into Tangible Results
Engaging creatives and personalized follow-ups created a seamless journey from inquiry to enrollment.
95+
New Admissions
25%
Walkins and Inquiries
7 Lakh+
Profile Views
42%
Increase in Followers
Mr. Sunjey Agarwal | Founder & Director, International School of Design
- Featured Work
Mediagarh helps educational institutes grow through creative digital strategies, connecting their online presence with innovative marketing and design solutions.
Frameboxx 2.O
- Attractive Social Media Conten
- Strategic Ad Campaigns
Mediagarh’s strategic marketing increased Frameboxx’s online visibility, engagement, and admissions.
IZee Business School
- Website Design
- Increased Admissions
- Strategic Ad Campaigns
Smart ads, AI lead nurturing, and social media enhanced IZee’s brand visibility.
Krystal School of Excellence
- Social Media Makeover
- Brand Identity Design
Mediagarh’s smart ads and automation increased Krystal’s student enrollments.
Dunes Aviation Academy
- Optimised Ad Creatives
- Achieved Enrollment Targets
Mediagarh’s strategy increased Dunes’ visibility and student enrollment.
Worldview Academy
- Website Design
- Brand Identity Design
Worldview Academy’s brand journey began with Mediagarh’s strategic vision and creativity
