Narrative
Fintelligents, known for its specialised CFA, FRM and finance-upskilling programs led by industry professionals, aimed to strengthen its digital footprint and attract serious finance aspirants across India and abroad.
Our focused strategy – combining precision-led performance campaigns, finance-specific content systems, community-driven engagement, and structured lead nurturing – elevated their brand presence, sharpened their positioning, and delivered measurable results.
Fintelligents Fintelligents
Fintelligents Fintelligents Fintelligents FintelligentsHelping Students Dream Bigger, With a Digital Push
Mindways’ online presence was reimagined with data-driven funnels, creative storytelling, and performance campaigns—resulting in 120% more engagement, 3X leads, 25% higher admissions, and a 5x ROAS boost.
A Growing Finance Institute Needing Stronger Digital Momentum
Fintelligents aimed to become a preferred destination for serious finance learners, but its digital presence was limiting awareness, inquiries, and consistency.
Low Content Impact & Engagement
Inconsistent, shallow social content led to low engagement and weak learner trust.
Inefficient Campaign Performance
Existing ad campaigns weren’t optimized for finance education intent, leading to higher CPLs and fewer qualified leads.
No Conversion-Focused Landing Ecosystem
Traffic from ads was directed to generic pages, causing drop-offs and preventing users from understanding program benefits clearly.
Creatives Not Reflecting Brand Expertise
Creatives failed to showcase Fintelligents’ mentors, curriculum, career outcomes, or success stories.
Creating a Results-Driven Digital Framework
Purpose-Built Landing Pages for Every Program
We developed separate, clean, high-conversion landing pages for all major course offerings – CFA, CAIA, FRM, ACCA, SCR
These pages showcased program structure, learning outcomes, and career relevance, improving user clarity and conversions.
Result: Lead quality improved by 56%.
Precision Targeting Through Google Search & Display
Campaigns were structured to capture intent-driven audiences searching for finance courses, job-ready skills, and professional learning pathways.
Optimized bidding and tighter keyword mapping ensured better quality leads at lower acquisition costs.
Result: Cost-per-lead reduced by 23%, with better reach among high-intent learners & lead quality improved by 38%.
A Professional, Insight-Led Social Media Identity
We repositioned Fintelligents as a trusted finance-learning authority with content such as:
- Industry explainers
- Career roadmap posts
- Study strategies
- Mentor insights Learner stories
This improved credibility and helped attract career-focused audiences.
Result: Social engagement improved by 59%, and the follower base grew steadily.
A Complete Creative Upgrade for Stronger Brand Recall
We built a sleek creative system with finance-led aesthetics, clear messaging, performance-friendly layouts, and strong visual hierarchy – ensuring the brand stood out in a crowded education space.
High-Impact Ad Videos for Finance Aspirants
We created focused ad videos highlighting career outcomes, certification value, and real learner journeys to clearly communicate the relevance of Fintelligents’ programs.
A Path of Measurable Growth and Learner Confidence
The journey continues – Mediagarh and Fintelligents are now expanding into deeper finance-led content, smarter funnels, and stronger digital systems to keep the brand growing and to support more learners in advancing their careers.
160+
New Admissions
22%
Increase in Revenue
13X
Increase in ROAS
90 Lacs+
Revenue
Krupa Shukla | Co-Founder, Fintelligents
- Featured Work
Mediagarh helps educational institutes grow through creative digital strategies, connecting their online presence with innovative marketing and design solutions.
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