Digital Growth Story
CIMAGE, a premier college in Patna, partnered with Mediagarh to scale admissions and strengthen digital visibility. Through targeted Meta and Google campaigns, SEO optimization, landing pages, and large-scale event marketing, CIMAGE achieved record-breaking student enrollments and engagement.
CIMAGE GROUP OF INSTITUTIONS CIMAGE GROUP OF INSTITUTIONS
CIMAGE GROUP OF INSTITUTIONS CIMAGE GROUP OF INSTITUTIONS CIMAGE GROUP OF INSTITUTIONS CIMAGE GROUP OF INSTITUTIONS1100+ Admissions | 68% ROAS Growth
CIMAGE partnered with Mediagarh and achieved 1100+ admissions, 68% ROAS growth, 95% Instagram follower growth, and first-page Google rankings.
Cracking The Code for Admissions
Challenge
Needed large-scale admissions and visibility while managing Bihar’s biggest student event, Career Mahakumbh.
Solution
We created landing pages, ranked their website with SEO, and ran Meta & Google campaigns that delivered 1100+ admissions. For Career Mahakumbh, ₹50L campaigns generated 32,000+ registrations, 18,000 attendees, and 450+ admissions.
Results
1100+
Increase in Admissions
68%
Increase in ROAS
95%
Growth in Instagram Followers
Landing Pages
Dedicated landing pages were designed for admissions and event campaigns. These improved lead quality, enhanced conversions, and lowered overall cost per student.
Social Media Growth
CIMAGE’s Instagram presence grew significantly with strong student engagement. Our content strategies helped the college connect with a wider audience and build trust digitally.
Google Campaigns
Search and display ads targeted high-intent admission keywords across Patna. This brought consistent inquiries from students actively looking for higher education.
Meta Campaigns
Targeted Meta campaigns drove awareness and generated quality student leads. These campaigns also played a vital role in scaling admissions consistently.
SEO Rankings
Through focused SEO efforts, CIMAGE’s website secured first-page rankings for Patna-specific education keywords, boosting organic traffic and steady inquiries.
Career Mahakumbh – A Mega Success
Mediagarh designed and executed the Career Mahakumbh campaign for CIMAGE with a dedicated budget of ₹50 Lakhs. The event was promoted through high-reach campaigns across Meta, Google, and regional platforms, supported by a seamless registration funnel built through landing pages and WhatsApp nurturing.
Career Mahakumbh
A Mega Success
Mediagarh designed and executed the Career Mahakumbh campaign for CIMAGE with a dedicated budget of ₹50 Lakhs. The event was promoted through high-reach campaigns across Meta, Google, and regional platforms, supported by a seamless registration funnel built through landing pages and WhatsApp nurturing.
Challenge
CIMAGE wanted to host Bihar’s largest student engagement event but faced the challenge of creating massive awareness, ensuring high participation, and turning the event into a meaningful admissions driver.
Solution
Mediagarh crafted a 360° strategy that combined high-reach advertising with precise targeting. We executed campaigns across Meta, Google, and regional platforms to maximize visibility, while building a registration funnel through landing pages and WhatsApp automation.
Results
32,000+
Student Registrations
18,000+
Students Attended the Event
450+
Admissions Directly from the Event
Career Mahakumbh – Our Winning Strategy
Meta Campaigns
High-reach awareness and lead campaigns on Meta platforms connected with students across Bihar, driving registrations at scale.
Google Campaigns
Search, Display, and Video ads captured high-intent traffic, ensuring visibility among students actively exploring career opportunities.
Influencer Marketing
Regional influencers amplified the campaign’s reach, spreading awareness to a younger audience through relatable voices.
Lead Nurturing
A seamless registration funnel with WhatsApp automation nurtured inquiries, improved response time, and converted registrations into event attendance and admissions.
Dr. Neeraj Agarwal | Director, CIMAGE
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