Holistic Excellence
A premier K-12 institution in Uttarakhand, Bhartiyam International School partnered with Mediagarh to do more than just fill seats—we redefined how the school communicates its vision of “Beyond Ordinary” education. By spotlighting its world-class infrastructure, the prestigious Cambridge Early Years curriculum, and a student-first philosophy, we helped BIS solidify its position as the region’s leading destination for holistic development and academic rigor.
Bhartiyam International School Bhartiyam International School
Bhartiyam International School Bhartiyam International School Bhartiyam International School Bhartiyam International School700+ High-Intent Inquiries in One Admission Cycle
Building a robust enrollment pipeline that connects progressive parents with a future-ready learning environment through clarity and trust.
The Challenge – A World-Class Campus Seeking Digital Resonance
High Competition in the K-12 Space
While BIS offered superior infrastructure, it was competing in a crowded market where every school claimed "excellence." It needed a distinct digital voice to stand out.
Translating Campus Experience to Screen
The school’s unique features—like its open-air classrooms and life-size chess zone—weren't being effectively showcased to parents researching online.
Niche Positioning for "Ikebana"
The launch of the Cambridge Early Years (Ikebana) program required a specialized strategy to educate parents on the benefits of an international curriculum.
Lead Quality Mismatch
Previous digital efforts resulted in high inquiry volumes but low conversion rates, as the messaging wasn't filtering for parents aligned with the school’s premium value proposition.
A Focused Digital Strategy to Amplify the Bhartiyam Edge
Repositioning BIS as the "Beyond Ordinary" Choice
We refined the school’s messaging to move beyond standard CBSE tropes, focusing instead on holistic growth, international standards, and personality development.
Result: Brand sentiment shifted, with a 65% increase in mentions as a “Top Tier” school in the region.
Launching the Ikebana Cambridge Campaign
We designed a dedicated narrative for the preschool wing, emphasizing “Learning through Play” and discovery-based education to attract modern, global-minded parents.
Result: Established Ikebana as the premier preschool brand in Rudrapur within 3 months.
Immersive Visual Storytelling & Virtual Tours
Through high-production reels and campus walkthroughs, we brought the BIS experience to the parent’s doorstep, highlighting the sports complex, labs, and creative spaces.
Result: Video engagement surged by 82%, driving organic admission inquiries.
A Conversion-Centric Admission Funnel
We developed a streamlined landing page and automated WhatsApp nurturing flow that provided instant access to prospectuses and campus highlights.
Result: Lead-to-campus-visit conversion rate improved by 40%.
Precision-Targeted Performance Marketing
Using hyper-local targeting and interest-based segmentation on Meta and Google, we reached parents specifically looking for boarding facilities and international pedagogy.
Result: 50% reduction in Cost-Per-Lead (CPL) while significantly improving lead quality.
Driving Enrollment With Trust and Transparency
A digital-first approach that transformed school marketing from simple “ads” into a meaningful dialogue between the institution and the community.
90%
Enrollment Capacity Reached
82%
Increase in Video Engagement
12X
ROAS on Admission Ads
110%
Increase in Online Reach
Mr. Bharat Goel | Founder & Trustee, Bhartiyam International School
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