Academy
Prahar Defence Academy, known for its disciplined training and strong preparation for NDA, CDS, AFCAT, and SSB, aimed to enhance its digital reach and attract more committed defence aspirants.
Mediagarh crafted a cohesive digital strategy that elevated Prahar’s presence, improved learner engagement, and strengthened the academy’s appeal among defence aspirants.
Prahar Defence Academy Prahar Defence Academy
Prahar Defence Academy Prahar Defence Academy Prahar Defence Academy Prahar Defence AcademyBuilding the Next Line of Leaders - 55+ Aspirants Found their Right Choice
A focused digital strategy encouraged more young candidates to take their first step toward defence preparation with confidence.
Rising Digitally in a Crowded Defence Space
Difficulty Standing Out in a Crowded Defence Coaching Space
Even with strong training quality and positive results, Prahar Defence Academy faced challenges in differentiating itself from competitors.
Low Online Visibility Among Defence Aspirants
The institute’s digital presence wasn’t reaching enough students actively searching for NDA, CDS, AFCAT, or SSB preparation.
Limited Social Media Engagement
Content wasn’t generating consistent interaction, making it harder to build trust and connect with aspirants.
Inconsistent Inquiry Flow
Unstructured communication and a lack of performance-led systems resulted in inconsistent lead generation.
Building a Powerful Digital Foundation for Prahar
Landing Pages Designed for High Conversion
We built clean, focused landing pages for NDA, CDS, AFCAT, and SSB programs, highlighting training structure, physical preparation, guidance, and faculty strengths – allowing aspirants to make quick, informed decisions.
Result: Lead clarity improved by 56%, strengthening overall inquiry flow.
Performance-Driven Ad Campaigns
Meta campaigns were structured to capture high-intent defence aspirants. Clear messaging, strong visuals, and retargeting funnels helped improve lead quality and reduce acquisition cost.
Result: Cost-per-lead reduced by 40%, with a rise in high-intent prospects.
Social Media With Purpose & Consistency
We upgraded Prahar’s social presence with content that resonated with aspirants:
- Daily training glimpses
- Motivation-led posts
- Exam preparation updates
- Student journeys & discipline culture
This improved engagement and positioned Prahar as a credible training ecosystem
Result: Engagement increased by 79%, and community interaction improved steadily.
Creatives That Drive Action
We crafted high-impact ad creatives showcasing program strengths, results, discipline, and real student moments — improving click-through and trust-building.
Impactful Ad Videos for Defence Aspirants
We created focused ad videos highlighting training routines, discipline, and real aspirant journeys to help students clearly understand life at Prahar.
A Journey of Progress, Discipline, and Digital Impact
Mediagarh and Prahar Defence Academy continue to build a stronger digital presence, inspiring more defence aspirants and creating systems that support long-term growth and disciplined preparation.
55+
Enrollments
79%
Rise in Engagement
9X
Increase in ROAS
34%
Increase in Digital Reach
Mr. Ashwin Humne | Marketing & Operations Head, Prahar Defence Academy
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