Marketing Win
Rishihood, a private university in Haryana, partnered with Mediagarh to make the most out of the 2025 admission season, increasing enrollments and ROAS/ROI.
Mediagarh executed improved campaign strategies, ad creatives, and lead nurturing processes, resulting in reduced cost per lead (CPL) and better lead flow.
Rishihood University Rishihood University
Rishihood University Rishihood University Rishihood University Rishihood UniversityClosed 240+ Admissions Worth ₹24 Lakhs Each
We leveraged the power of pay-per-click (PPC) and discovery campaigns, exceeding the targets with a budget that was significantly lower than expected.
Brand Campaigns
We launched a high-visibility brand campaign showcasing Rishihood’s distinct advantages—namely, the Psychology, BBA, and Design programs.
The messaging focused on real outcomes like hefty internship stipends, ₹1 lakh seed grants, and placements up to 12 LPA. The goal was not just awareness, but building trust and aspirational appeal among students and parents.
Display Advertisements
Google Display ads were used to reinforce brand messaging across the web—targeting educational sites, student forums, and career portals.
Visually strong static and motion creatives emphasized student life, research grants, and course highlights. This sustained visibility effectively nurtured prospects through different stages of their decision-making journey.
Meta Ads
On Meta platforms, we ran engaging and conversion-driven campaigns with screenshots and video snippets:
- Course-specific visuals highlighting placements, internships, and seed funding.
- Precise targeting—combining awareness and lead generation strategies.
- Integrated lead magnets to funnel student interest into actionable applications.
On Meta platforms, we ran engaging and conversion-driven campaigns with screenshots and video snippets:
Ad Creatives
Our ad creatives focused on scroll-stopping designs, impactful copy, and campaign-specific messaging. They were optimized for performance, ensuring better clicks, recall, and quality leads.
Ad videos
We used a mix of ad creatives and ad videos to drive better results. While the creatives delivered quick attention with clear CTAs, the videos created stronger impact by explaining services in detail and building an emotional connect. This combination helped reduce ad fatigue, boost engagement, and improve lead quality.
Rishihood’s Journey with Mediagarh Strategy that Drives Growth
For Rishihood University, success meant more than just admissions—it was about building credibility, awareness, and long-term impact. In this testimonial, they share how Mediagarh’s tailored strategies, performance-driven campaigns, and consistent digital storytelling helped them strengthen their presence and achieve measurable results.
Mr. Sahil Aggarwal | Co-Founder & CEO, Rishihood University
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