Empowering INSD’s Growth through Strategic Marketing Solutions
The International School of Design (INSD) is a leading name in the design education space, offering a wide range of creative courses. With 75+ campuses and over 25,000 students across India, INSD envisions expanding its franchise network to make design education accessible nationwide. However, the brand faced challenges in tapping into new regions and converting interested leads into franchise partnerships.
That’s where our expertise came in. INSD collaborated with us to develop strategic paid campaigns that could not only increase visibility but also streamline franchise lead generation. Our goal was to position INSD as a high-value brand amidst fierce competition in the educational franchise market
THE CHALLENGE
- Limited reach, restricting the expansion of franchise partnerships.
- Fierce competition in the education franchise space.
- High lead acquisition costs due to the absence of targeted paid campaigns.
- Lack of video ads, reducing engagement.
- Weak audience targeting and location-specific ads.
- Ineffective ad creatives and disorganized ad copy strategies.
Franchise Success
Our strategic campaigns delivered impressive outcomes
- 25+ Franchise Centres opened across India in less than 24 months.
- The campaign yielded 32x returns on investment.
- Increased brand visibility with meaningful engagements that built long-term trust with potential franchise partners.
THE Solutions
We tailored a detailed multi-faceted campaign to generate high-quality franchise leads and boost INSD’s reach.
Targeted Awareness Campaigns
- We ran campaigns focused on creating awareness around franchise opportunities with INSD.
Creative & Engaging Ad Content
- We crafted visually appealing creatives that captured attention and generated higher engagement.
Precise Audience Targeting
- We fine-tuned targeting based on demographics, interests, and behavior to hit the right audience.
Performance Monitoring
- Continuous monitoring allowed us to stop underperforming ads and optimize top-performing ones.
Cost-Efficiency Experiments
- We experimented with multiple budget strategies to identify the most cost-effective solution.
Lead Nurturing
We complemented paid campaigns with a thoughtful lead nurturing strategy to build credibility
Success Stories
- We highlighted alumni and business success stories to demonstrate INSD’s strong track record.
Webinar Engagements
- Weekly webinars with prospective partners were arranged to strengthen personal connections.
WhatsApp Broadcasts
- We sent automated messages to maximize webinar attendance and drive participation.
CLIENT testimonial
Client Spotlight: Words That Shine
Mediagarh has been a game-changer for us! They truly understood our vision and delivered a stunning logo and website that capture our identity perfectly. Their social media strategy has boosted our visibility significantly. It’s clear they care about our success, making this partnership a fantastic journey
Admissions Campaign
Alongside franchise expansion, INSD aimed to boost student enrollments for their design courses. With a portfolio including fashion design, graphic design, interior design, animation, and more, our task was to increase inquiries and conversions while strengthening INSD’s brand image among students.
THE CHALLENGE
- Limited visibility of design programs across competitive markets.
- Uninspiring ad creatives with low engagement.
- Lack of localized targeting for various course offerings.
- Absence of video-based ads, reducing appeal to the younger audience.
- No structured nurturing of student leads, leading to low conversion rates.
THE Solutions
comprehensive paid campaign strategy to drive
inquiries and student enrollments
Engaging Ad Creatives
- We designed high-conversion creatives aligned with INSD’s branding and course offerings.
Localised Campaigns
- Location-based targeting was used to promote specific courses in relevant regions.
Optimized Budget Allocation
- Budget testing was carried out to maximize ROI while keeping acquisition costs under control.
Compelling Ad Copy
- We created concise, engaging copy that appealed to students’ aspirations.
Video Ads for Social Media
- We leveraged video ads to enhance reach and engage with a younger audience.
Admissions Success
- Significant increase in student inquiries across multiple courses.
- Enhanced brand visibility on social media platforms through video ads.
- Improved lead-to-enrollment conversions with localized campaigns.
- Cost-effective campaigns that balanced reach and quality of student leads.
A Dual Success in Growth & Impact
Through our strategic partnership with INSD, we helped achieve remarkable results in both franchise expansion and student admissions. From adding 12+ franchise centres in 6 months to significantly boosting student inquiries and enrollments, our carefully crafted marketing solutions delivered measurable impact.
Want to grow your brand like INSD?
Get in touch with us today and let’s take your business to the next level!
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client testimonial
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