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From Low Leads to Higher Admissions Srajan's Success Story

Srajan International School of Finance overcame low leads and inconsistent ads by implementing a lead funnel, optimising ads, and boosting social media. The result? Better leads, more admissions, and a stronger brand presence.

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Enhanced Brand Visibility

  • The creative social media strategy boosted the school’s presence across various platforms, increasing engagement and strengthening its brand in the education sector.

Data-Driven Growth

  • The integration of tracking and reporting allowed for continuous optimization of campaigns, contributing to sustained growth in leads and conversions.

THE RESULT

Improved Lead Quality

  • The newly established lead funnel successfully filtered out unqualified prospects, bringing in higher-quality leads that were more likely to convert into students.

Increased Admissions

  • With a more organized ad management and follow-up system, the school saw a significant increase in admissions, surpassing previous targets.

Consistent Ad Performance

  • The launch of targeted Google Ads campaigns resulted in more consistent ad performance, attracting a broader audience and yielding better results from the marketing efforts.

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THE CHALLENGE

Low Lead Generation

  • The school was experiencing fewer leads than expected, making it difficult to meet enrollment targets.

Inconsistent Ad Results

  • Despite running ads, the outcomes were inconsistent, with no clear strategy in place to optimize performance.

Lack of a Systematic Approach

  • The ad management and follow-up process lacked structure, resulting in missed opportunities and inefficient use of marketing efforts.

Ineffective Lead Funnel

  • Without a well-organized lead funnel or proper tracking mechanisms, it was challenging to attract and convert the right audience effectively.

CLIENT testimonial

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THE Action Plan

Developed a Lead Funnel

Implemented a well-organized lead funnel to filter and capture high-quality leads, ensuring a more targeted approach to potential students.

Ad Management Optimization

Established a systematic process for managing and following up on ad campaigns, reducing inefficiencies and ensuring timely responses to leads.

Launched Google Ads Campaigns

Rolled out focused Google Ads campaigns to reach a broader audience, leveraging data and targeting tools for more effective ad placement and lead conversion.

Enhanced Tracking and Reporting:

Integrated tracking mechanisms to monitor ad performance and lead progress, enabling data-driven adjustments for continuous improvement.

Creative Social Media Strategy

Developed engaging and visually appealing social media content to capture the audience’s attention, build brand presence, and drive organic engagement, making the school more relatable and appealing to prospective students.

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client testimonial

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